Company Profile

Learn More About Central Florida's Landmark Custom Builder & Remodeling
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About Landmark Custom Builder & Remodeling Central Florida

A well funded, stable entity with low overhead, Landmark Custom Builder & Remodeling is uniquely positioned to ride out the ebbs and flows of the real estate and construction markets. Our clients are given the utmost confidence in our ability to not only protect their capital investment, but to turn it into something of value and beauty. We recognize that the residences we create or refurbish on behalf of our clients are not merely homes, but important assets in their portfolios.

Headquartered in Celebration, Florida, Landmark Custom Builder & Remodeling is a preferred builder in some of Florida’s most prestigious communities. The company’s leadership team has more than 50 years of experience in development, construction, real estate and finance.

Adept at building in all architectural styles and working with budgets of any size, Landmark Custom Builder & Remodeling’s team of professionals and partners integrates traditional construction methods with contemporary advances in materials and technology and distance-friendly processes. We subscribe to a strong service-centric philosophy with a “boots on the ground” approach to ensure every client’s vision is realized with precision and style in the most seamless and value conscious manner possible.

Leadership Team

EDIE WADDELL ~ Principal

At the helm is President and CEO Edie Waddell, a 34-year veteran of McDonald’s Corporation where she retired as a Corporate Vice President in U.S. Operations, one of the first females to achieve such status.  She also held leadership positions in the areas of Restaurant Development, Supply Chain, Product Development, Marketing and Profitability.  But it was Ms. Waddell’s involvement with real estate site selection, site development, restaurant design and construction that was a natural fit with her passion for real estate, and the catalyst to run her own development, real estate and luxury custom home building company.  Ms. Waddell is nationally recognized by Crain’s Business Magazine as one of Fortune 500’s “Women at the Top.”  She has served on a variety of charitable boards, including the Hutzel Hospital for Women and Ronald McDonald Children’s Charities. Ms. Waddell is currently a member of the Home Builders Association of Metro Orlando, the National Association of Women Business Owners, and Disney Entrepreneur Center’s 100 Club. The Disney Entrepreneur 100 Club is an exclusive membership organization limited to 100 of Central Florida’s most engaged community and business leaders.

LARRY GRASHEL ~ Certified Residential Contractor

Mr. Grashel’s expertise in construction comes from a background of over 46 years as a general contractor overseeing the construction of luxury custom homes ranging in size from 5,000 to over 11,000 square feet in neighborhoods such as Alaqua Lakes, Bella Collina, Windermere Ridge and Lake Butler Sound. He has been responsible for building model homes that have won awards in the Parade of Homes and the Street of Dreams.

business peopleHis most cherished accolades, however, come in the form of a multitude of delighted clients, many of whom remain in close contact with him today. Mr. Grashel has built special relations with clients by his attention to detail, daily on site involvement in the construction process, weekly customer updates with pictures accessible through the internet showing the construction progress.
In addition to holding a Residential Contractor’s license, Mr. Grashel is a Certified Plumbing Contractor. He was on the cutting edge of environmental responsibility, acquiring a Solar Contractor’s license in the early ‘80’s in the state of Arizona.

As the real estate and development market was shifting, Ms. Waddell knew she needed the best Contractor available to guide the company though the rough waters as vendors, suppliers and sub-contractors exited the market.  Mr. Grashel came highly recommended from the Orlando “Master Custom Builder Counsel”.  Landmark convinced Mr. Grashel to join our team and head up our construction division.  Larry’s clients speak very highly of him.  Landmark is committed to customer satisfaction and Larry is a key part of that commitment.

Mr. Grashel is past president of the Lion’s Club, a current Rotary Club Treasurer and Central Florida Real Estate Investment Club member.

MICHAEL BORDERS ~ Director of Operations

A U.S. Air Force veteran with nearly a decade of service to our country both at home and abroad, Mr. Borders is charged with the development, execution and ongoing management of all operations related to real estate.  As such, he plays an active role in sales and sales management, property and asset management, client and vendor relations, and construction.  He participates directly in the daily construction process, assisting Landmark’s contractors as a construction foreman with responsibilities including the scheduling of sub-contractors and suppliers, facilitating inspections and coordinating client communications.  In both his professional and personal life, Mr. Borders is governed by the 3 core values of the U.S. Air Force: Integrity First, Service Before Self, and Excellence in All We Do.

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